Accessibility Essentials

Accessibility includes physical, communication, digital, and organizational aspects.

Examples of barriers by area:

Accessibility means designing products, services, spaces, information, and communication so that they are:

• usable by as many people as possible

• accessible independently wherever possible

• easy to find, understand, and navigate

• supported by an open, respectful, and welcoming attitude

The goal of accessibility is to design services and experiences so that as many people as possible can use them independently and without unnecessary  — ensuring equal access to products, services, buildings, and information. No one should be excluded because of a physical, sensory, or cognitive disability.

In practice, fully accessible design for every situation is not always achievable. What matters is recognizing barriers early, avoiding them where possible, and reducing them step by step — making offerings and services as accessible as possible.

The legal framework — in particular the Federal Disability Equality Act (Bundes-Behindertengleichstellungsgesetz) and the Accessibility Act (Barrierefreiheitsgesetz) — defines binding accessibility requirements. According to the UN Convention on the Rights of Persons with Disabilities (UN CRPD), persons with disabilities include people with long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others.

Barriers often result from the way spaces, information, or processes are designed and can be reduced through targeted adjustments.

Further information on legal requirements is available in the module Legal Framework & Standards.

Accessibility is relevant to many people in a wide range of life situations. These include people...

• with mobility disabilities (e.g. wheelchair users, people who use walking aids, or people with limited mobility)

• who are blind or have low vision

• who are deaf or hard of hearing

• with non-visible disabilities (e.g. chronic conditions, neurodivergence, or mental health conditions)

• with temporary limitations (e.g. following an accident, surgery, or during pregnancy)

• who are older

• traveling with young children or strollers

• traveling with heavy luggage or carts

Accessibility in tourism opens up new and diverse target groups. It not only strengthens social participation, but also creates real economic opportunities for businesses.

• Broader target group reach: people with disabilities, older guests, families, and guests with temporary limitations, such as injuries

• Higher value per guest: people with disabilities often travel with companions or in groups

• Guest loyalty and word of mouth: businesses that provide a positive experience can gain loyal returning guests and benefit from recommendations within their communities

• Cost reduction through clarity and prevention: clear, reliable information helps prevent misunderstandings, complaints, and cancellations

• Stronger guest focus: accessibility in everyday service helps staff develop greater awareness, openness, flexibility, and service orientation when interacting with all guests

• Competitive advantage and future readiness: accessibility is increasingly becoming a quality criterion in tenders and partnerships