The Vienna Visitor Economy Strategy forms the basis and framework for the strategy for the Sustainable Visitor Economy in Vienna. With its vision of Quality of Life, Place & Experience, the strategy already prioritizes the sustainable development of the city. At its core is the mission of Optimum Tourism, which aims to balance visitor satisfaction with the quality of life for residents, thereby ensuring healthy growth and a competitive future.
Further foundations for the Strategy for a Sustainable Visitor Economy in Vienna include the City of Vienna's Smart Climate City Strategy, the Vienna Climate Act, and the European Commission's Transition Pathway for Tourism.
With this Strategy for a Sustainable Visitor Economy in Vienna and defined measures, the Vienna Tourist Board is actively contributing to the implementation of these strategies. The economic, environmental, and social dimensions of sustainability are measured using eleven indicators within the Sustainable Tourism Observatory.
