Few cities in the world can match the grandeur and well-preserved imperial legacy of Vienna. For 2027, the Vienna Tourist Board is taking the city's strongest image and telling its story anew. Under the theme "Vienna, Grand New," the imperial past moves to center stage, seen through a fresh, contemporary lens.
The Monarchy's Legacy in Everyday Life
The 2027 annual theme presents imperial Vienna not as a distant world of emperors and empresses, but as a living legacy that continues to shape the city today. The focus is on what remains of the empire: its influence on architecture, parks, coffeehouse culture, traditions, and language.
Just as important is a shift toward the "Hidden Gems," imperial sites beyond the usual highlights. Think of the Small Gloriette, the city's many townhouses, the Augarten, the Imperial Carriage Museum, the Liechtenstein Garden and City Palaces, and the Furniture Museum, which brings court life to vivid life.
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Video about sights outside of the spotlight
Materials for Your Imperial Vienna Program
You can download additional texts and background material as a toolkit. Image suggestions are available in our image database.
Questions? Reach out to our International B2B Relations Team.
A Tip for Your Own Trip: As a member of the Vienna Experts Club International, you can enjoy exclusive offers from our partners on your own visit to Vienna.
