Be Visible Online
The first step towards accessibility is visibility. People with disabilities actively search for businesses that understand their needs. Businesses that cannot be found online simply do not exist for this target group. The following aspects are key:
Core Requirements
| Presence on accessible platforms | Make the business visible on platforms dedicated to accessible travel |
| Online profiles | Add accessibility features to Google Business Profile, Apple Business Connect, Wheelmap, and similar directories |
| Social media | Use social media purposefully to show accessibility and openness |
Practical Tips
| Specialized platforms | Aim for listings on specialized portals such as wien.info/barrierefrei, Holidays on Wheels, or Urlaub Barrierefrei. These platforms are actively used by the target group and increase visibility significantly. |
| Detailed information | Add accessibility features directly to online business profiles such as Google Business Profile and Apple Business Connect — for example: wheelchair-accessible entrance, accessible restroom, parking, quiet room, Braille menus, or tactile guidance systems. A listing on Wheelmap can also be valuable, as the community actively rates the accessibility of businesses. |
| Community platforms | Use listings on platforms such as Wheelmap and take guest ratings into account. |
| Social media content | Use social media posts purposefully to address accessibility and show that all guests are welcome, enabling the community to share positive experiences. |
| Accessible posts | Make social media content accessible: add audio descriptions to videos of rooms and services, include sign language or captions to promotional content, use relevant hashtags (e.g. #AccessibleTravel and #InclusiveTourism), and add alternative text to all images — making content accessible for guests with visual or hearing disabilities. |