Structure and Budget
The Vienna Tourist Board’s structure and budget are governed by Vienna’s Promotion of Tourism Act. This legislation also sets out the Board’s remit – specifically representing the interests of Vienna's tourism sector, as well as destination marketing and management. The Vienna Tourist Board is headed by a President (nominated by the provincial government of Vienna) and a Director of Tourism. The Supervisory Board (Tourism Commission) – which approves the underlying guidelines for the Vienna Tourist Board’s work and its budget – comprises the President and 17 members. 14 members of the Commission are appointed by the provincial government of Vienna. The Vienna Economic Chamber, the Vienna Chamber of Labor and the Vienna Chamber of Agriculture each appoint one member.
Budgets for 2022 and 2023
In 2022, the Vienna Tourist Board’s budget was set at around EUR 27 million (including budget changes made in the course of the financial year). In June 2022, a further EUR 4 million was allocated to the Vienna Meeting Fund, and in December a special budget of EUR 1.25 million was approved for expanding activities to develop the US market. The withdrawal from reserves amounts to around 1.46 million euros in 2022.
The budget for 2023 is EUR 31.8 million. Of this amount, around 74.2% will be covered by the financing agreement in place with the City of Vienna. Around 17.8% relates to special funding for the Vienna Meeting Fund and the Vienna Film Incentive, as well as special funding for expanding activities relating to the development of the US market, which was accrued in 2022. 2.05% comes from the Vienna Economic Chamber (subsidy for partial financing of the Vienna Convention Bureau), the rest of the budget is generated by own revenues.
Around EUR 15.7 million of the 2023 budget was allocated to marketing (incl. Meeting Fund, Vienna Film Incentive and US focus). The largest individual items are B2C marketing including production of advertising materials, with a budget of around EUR 4.43 million; B2B marketing including the Vienna Convention Bureau at around EUR 3.22 million; media management at around EUR 1.73 million, and destination management at around EUR 0.685 million.
In 2023, 51.3% of the Vienna Tourist Board's expenditure will be accounted for by marketing (communication campaigns, advertising materials, market management, media management, Vienna Convention Bureau, postage and packaging, cost of sales, etc.), 36.4% by staff costs and 12.3% by operating expenditure (rent, electricity, maintenance of the headquarters, tourist information centers, travel costs, depreciation, communication costs, etc.).
PROFIT & LOSS STATEMENT
of which sales and other revenue
of which subsidies
of which local taxes
of which funds from the funding agreement
of which funds from special funding
COST OF SALES
DEPRECIATION AND MINOR-VALUE ASSETS
FINANCIAL RESULTS/TAXES/RELEASE/TRANSFER TO PENSION RESERVES
Number of employees (headcount)
Female : Male (headcount)
Part-time share (total)
Ratio of females : males in management positions (%)
STATEMENT OF FINANCIAL POSITION (IN €)
Prepaid expenses and accrued income
Deferred income and accrued expenses