In the year 2024, Vienna will celebrate its local neighborhoods, or Grätzel as the locals here call them. They are places where people gather to meet, to interact and to be creative. Diverse, multicultural and authentic. The upcoming annual theme will shine a spotlight on the neighborhoods that lie off the beaten path for most tourists: “Heartbeat Streets. Fall in Love with Vienna’s Neighborhoods”. Create a unique Vienna program for your clients and combine classic sights with colorful and lively neighborhoods!
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Dive into local communities
In 2024, the spotlight will shine on eleven unique Grätzel where your customers can experience authentic Vienna. Below, we present three of them as examples. You can discover all the other neighborhoods on our Grätzel landing page.
Karmeliterviertel: Only a few minutes walk from the city center and St. Stephen's Cathedral is the Karmeliterviertel. Jewish history is tangible on every street corner. There are outstanding culinary offerings at the Karmelitermarkt in the heart of the Grätzel and in the streets surrounding it: Tewa serves organic Mediterranean cuisine, Zimmer37 is a delicatessen and restaurant in one. And Skopik & Lohn offers cool interior, cold bar food and good cocktails. For those seeking relaxation, the baroque Augarten awaits, which is also home to the Augarten Vienna Porcelain Manufactory and the Vienna Boys Choir, two world-famous Viennese institutions.
Freihausviertel: The Karlskirche (Church of St. Charles) with its huge green dome is a Viennese landmark and should not be missed on any visit to Vienna. In the adjacent Freihausviertel, which provides a lively mix with modern galleries and trendy shops, plenty of culinary highlights await your customers: The legendary Café Anzengruber serves one of the best schnitzel in Vienna. If you're in the mood for homemade cake, it's best to visit Vollpension. In the generation café it looks like in grandma's living room and here senior citizens are actually behind the stove. The small coffee roastery Alt Wien Kaffee is just a few meters away and offers coffee lovers a wide variety of flavors.
Spittelberg: Just behind the Museumsquartier, one of the largest cultural quarters in the world, there is Vienna's Spittelberg with its small, romantic alleys and charming Biedermeier buildings. The neighborhood offers numerous restaurants, cafés and bars with idyllic guest gardens - often a bit hidden in romantic backyards. Especially the idyllic Biedermeier garden in the inner courtyard of the Amerling Beisl is especially worth seeing. The Tian Bistro on Spittelberg offers great vegetarian cuisine in a cozy atmosphere. The Christmas market on Spittelberg (from mid-November to Christmas) is particularly atmospheric every year.
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C24 Heartbeat Streets - Medley Video
More information and further Grätzel highlights can be found here: Heartbeat Streets
Texts and themes can be downloaded as a toolkit, pictures are available here.
If you have any questions, do not hesitate to contact our International B2B Relations Team.
Tip: Get to know the Grätzel of Vienna and give your clients one or two insider tips for their trip. As a member of the Vienna Experts Club International you will receive exclusive benefits during your own visit to Vienna. Register now!
