Networked Thinking, Global Action
B2B Strategy Boosts Luxury Partnerships
The Vienna Tourist Board continued to pursue and strategically adapt its B2B market development activities in 2024. The main focus was on expanding and nurturing relationships with key accounts through in-person meetings and industry events. This was complemented by tailored communication on various current topics, including sustainable travel. Another key area was the luxury segment: the Vienna Tourist Board intensified its partnerships with a number of renowned luxury travel networks and multipliers including Virtuoso, Serandipians by Traveller Made, the Quintessentially concierge association, and the TEN Group. Appearances at international luxury trade shows such as ILTM in Cannes, the Asia-Pacific region, and North America, as well as the Private Luxury Forum in Copenhagen, reinforced Vienna’s position as a premium destination.
The result: approximately 1,800 new B2B contacts in the premium and luxury segment at 33 events, as well as 350 contacts invited to 42 fam trips and site inspections in Vienna. In addition, 25 digital B2B campaigns reached around 12.8 million contacts.
Vienna's Influence on the World Provides Focus for Tourism Conference
The Museum of Applied Arts (MAK) Tourism Conference was inspired by Composing a Future in 2024. In front of around 500 guests, in his keynote, British journalist and historian Richard Cockett highlighted Vienna’s significant influence on the intellectual and cultural achievements of the West in the 20th century and encouraged participants to reflect on the ways that the city can remain relevant in the 21st century. Lea Karnutsch provided a carefully choreographed transition into the theme for 2025 – “King of Waltz. Queen of Music” – with a contemporary dance.
Driving Dialog Since 2020: Vienna Visitor Economy Series
The Vienna Tourist Board has hosted the Vienna Visitor Economy Series dialog platform since 2020. Regular events in a range of formats give stakeholders tailored information on current topics, specific focuses, as well as providing a platform for exchange within the industry. In 2024, the Vienna Tourist Board hosted seven events as part of the series. Experts from the VTB and international guest speakers informed an average of up to 110 participants on the key topics of sustainability, art, and culture.
Vienna Experts Club: Employer Branding, Networking and Training for Vienna’s Visitor Economy
With the support of more than 60 Viennese partners, the approximately 600 active club members were able to visit a total of 50 Viennese institutions in 2024. The club welcomed more than 1,000 participants at 20 events during the year. The Vienna Experts Club International has about 16,000 members from 90 countries; in 2024, 945 club members visited Vienna in person.