Discover New Sides to Vienna
ivie Destination App – Now With Even More Vienna
The ivie destination app is committed to helping users explore Vienna on foot, spreading tourist interest throughout all parts of the city. Shortly after its launch, it was named Austria’s best app and had been downloaded over 1.5 million times at the time of writing – with around 500,000 active users each year. In 2024, ivie once again staged a digital scavenger hunt: 20,000 participants answered over 40,000 quiz questions in the Sigmund Freud Challenge. By the end of 2024, the number of curated walks and guides in the app had grown to 20. For the first time, two audio Walks & Guides (Freud and Strauss) were launched.
The Ringstrasse Walk – a circular route comprising 14 stops on what is one of the world’s most beautiful boulevards – was the most popular in 2024. The Gusshausviertel & Freihausviertel Walk and Sisi Guide rounded out the app’s top three city tours for the year. Two of the three new neighborhood walks (Grätzel-Walks) introduced in 2024 ranked among the top 10 Walks & Guides.
Vienna City Card: Eco-Friendly and Exclusive Benefits
In 2024, the Vienna Tourist Board put distribution of its Vienna City Card (VCC) out to tender once again, with Vienna Sightseeing Tours awarded the contract. The new operator took over as the distribution partner on June 3, 2024. The product range covered by Vienna’s official guest card was also expanded: in addition to the existing 24, 48, and 72-hour options, the VCC is now available in a variant that is valid for seven consecutive calendar days. 260,840 Vienna City Cards were sold in 2024 (up 16% year on year), and the seven millionth card was purchased in the fall.
Tourist Info Assists 430,000 Visitors
The Vienna Tourist Board’s two Tourist Info centers (Albertinaplatz and Vienna International Airport) provided information related to Vienna as a destination to around 430,000 visitors in 2024. In addition, four mobile tourist offices called in at various locations in Vienna during the summer season.