Vienna is not only the most livable city in the world - it is also the most worth dying for. The Viennese have always been said to have a special relationship with death. The new one-minute short film plays with this, with a mayfly as the protagonist who spends the only day of her life in Vienna - in keeping with the 150th anniversary of the Vienna Central Cemetery. “Vienna: the last place you want to be.” - is the ambiguous title of the campaign video, which was created in collaboration with the London animation studio BlinkInk - it focuses on the morbid side of Vienna, but at the same time shows how much cultural and culinary life there is in the city.

In just 24 hours, the winged protagonist experiences more than anyone could wish for in her short life, before she is able to enjoy her twilight years.