Arrivals, Acceptance and Accommodations
Tourism in Vienna in Numbers
Market and marketing research are at the heart of the Vienna Tourist Board’s strategic operations. In 2025, it once again evaluated visitor satisfaction levels with a view to further improving the visitor experience on the basis of its T-MONA survey, which comprised around 2,700 online interviews. Nine out of ten visitors would recommend Vienna. Conducted by independent marker researchers MANOVA, ongoing monitoring of attitudes to tourism among the Viennese population was back to full strength in 2025. Around 3,600 of the city’s residents participated in an online survey during the year. The result: nine out of ten Viennese residents have a favorable view of tourism in the city.
