Gußhausviertel Building from the outside Gußhausviertel Building from the outside

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Structure and Budget

2024 Statistics

The Vienna Tourist Board’s structure and budget are governed by Vienna’s Promotion of Tourism Act. This legislation also sets out the Board’s remit – specifically representing the interests of Vienna's tourism sector, as well as destination marketing and management. The Vienna Tourist Board is headed by a President (nominated by the provincial government of Vienna) and a Director of Tourism. The Supervisory Board (Tourism Commission) – which approves the underlying guidelines for the Vienna Tourist Board’s work and its budget – comprises the President and 17 members. 14 members of the Commission are appointed by the provincial government of Vienna. The Vienna Economic Chamber, the Vienna Chamber of Labor and the Vienna Chamber of Agriculture each appoint one member.

Budgets For 2024 and 2025

In 2024, the Vienna Tourist Board’s budget was set at around EUR 32.7m. Allocations to provisions in 2024 amounted to around EUR 544,000.

The budget for 2025 is EUR 33.4m. Of this amount, around 84% will be covered under the financing agreement in place with the City of Vienna. About 2% comes from the Vienna Chamber of Commerce and 8% from the Vienna Tourist Board’s own revenues. Around 6% of the financing relates to special funding for the Vienna Meeting Fund and the Vienna Film Incentive.

Around EUR 15.1m of the 2025 budget was allocated to marketing (incl. Meeting Fund and Vienna Film Incentive). The largest individual items are B2C marketing including production of advertising materials; B2B marketing including the Vienna Convention Bureau; media management and destination management.

The breakdown of expenditure for the Vienna Tourist Board in 2025 is as follows: around half (46%) is accounted for by marketing (communication campaigns, advertising materials, market management, media management, Vienna Convention Bureau, postage and packaging, etc.), 41% by staff costs and 13% by operating expenditure (rent, electricity, maintenance of the headquarters, tourist information centers, travel costs, depreciation, communication costs, etc.).

 

Profit & Loss Statement

ACTUAL 2023ACTUAL 2024
REVENUE

30,915,793

31,487,796

of which sales and other revenue

2,368,746

2,607,202

of which subsidies

652,000

652,000

of which local taxes

-

-

of which funds from the funding agreement

23,883,268

25,745,136

of which funds from special funding

4,011,779

2,483,458

abzgl. passive Rechnungsabgrenzung

-

-

MARKETING COSTS

13,715,485

14,056,134

COST OF SALES

469,211

393,241

PERSONNEL COSTS

11,744,187

12,606,217

DEPRECIATION AND MINOR-VALUE ASSETS

1,382,671

1,360,434

MATERIAL COSTS

2,454,963

2,630,573

OPERATING RESULTS

1,198,784

544,250

FINANCIAL RESULTS/TAXES/RELEASE/TRANSFER TO PENSION RESERVES

-1,198,784

-544,250

ANNUAL RESULT

0

0

Personell

2023

2024

Number of employees

143

143

Female : Male

104:39

130:40

Full-time equivalent

125.55

125.9

Part-time share (total)

33.57%

36.36%

Ratio of females : males in management positions (%)

37:63

42:58

Statement of Financial Position

(in €)

2023

2024

Fixed assets

5,063,981.14

5,892,604.99

Current assets

9,452,624.28

10,844,899.44

Prepaid expenses and accrued income

357,628.88

591,086.23

TOTAL ASSETS

14,874,234.30

17,328,590.66

Equity

3,935,540.95

4,479,791.42

Loan capital

6,520,125.86

7,796,434.39

Deferred income and accrued expenses

4,418,567.49

5,052,364.85

TOTAL LIABILITIES

14,874,234.30

17,328,590.66

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