Vienna's Tourism In Numbers
Market and marketing research are at the heart of the Vienna Tourist Board’s strategic operations. As a direct result of the pandemic, demand for – and the availability of – data, studies, webinars and other sources of information for the industry has mushroomed over the past few years. It is safe to assume that this will also be the case in 2023 and beyond.
In 2022, the Vienna Tourist Board once again evaluated visitor satisfaction levels with a view to improving the visitor experience on the basis of the T-MONA survey, which comprised around 1,700 online interviews (due to the substantially lower number of tourist arrivals in the first half of the year, the number of interviews was correspondingly lower than it had been in previous years). Ongoing monitoring of attitudes to tourism among the Viennese population was back to full strength in 2022, with around 3,600 of the city’s residents participating in an online survey during the year. The result: nine out of ten Viennese residents have a favorable view of tourism in the city – a figure that remained stable throughout the pandemic.