B2B Management

The Vienna Convention Bureau focuses on the global acquisition of congresses, corporate meetings and incentives as well as the extensive support for meeting organizers. The International B2B Relations Team is the main contact for the international travel industry and acts as an intermediary between the Viennese and the international travel industry. The focus is on planning and organizing B2B marketing measures for 12 markets. The destination Vienna is promoted through personal exchange with key accounts in the markets. The B2B Marketing Communications Team is responsible for B2B communication initiatives targeting the sectors travel trade, international mobility and meeting industry. The focus lies on the premium target group and the positioning of Vienna as a metropolis of art and culture as well as strengthen the air and rail service development and the luxury travel segment.