Structure and Budget
The Vienna Tourist Board’s structure and budget are governed by Vienna’s Promotion of Tourism Act. This legislation also sets out the Board’s remit – specifically representing the interests of Vienna's tourism sector, as well as destination marketing and management. The Vienna Tourist Board is headed by a President (nominated by the provincial government of Vienna) and a Director of Tourism. The Supervisory Board (Tourism Commission) – which approves the underlying guidelines for the Vienna Tourist Board’s work and its budget – comprises the President and 17 members. 14 members of the Commission are appointed by the provincial government of Vienna. The Vienna Economic Chamber, the Vienna Chamber of Labor and the Vienna Chamber of Agriculture each appoint one member.
Budgets for 2023 and 2024
In 2023, the Vienna Tourist Board’s budget was set at around EUR 31.8 million. Allocations to provisions in 2023 amounted to around EUR 1.2 million.
The budget for 2024 is EUR 32.7 million. Of this amount, around 78% will be covered under the financing agreement in place with the City of Vienna. About 2% comes from the Vienna Chamber of Commerce and 8% from the Vienna Tourist Board’s own revenues. Around 12% of the financing relates to special funding for the Vienna Meeting Fund and the Vienna Film Incentive.
Around EUR 15.3 million of the 2024 budget was allocated to marketing (incl. Vienna Meeting Fund and Vienna Film Incentive). The largest individual items are B2C marketing including production of advertising materials; B2B marketing including the Vienna Convention Bureau; media management and destination management.
The breakdown of expenditure for the Vienna Tourist Board in 2024 is as follows: around half (48%) is accounted for by marketing (communication campaigns, advertising materials, market management, media management, Vienna Convention Bureau, postage and packaging, etc.), 39% by staff costs and 13% by operating expenditure (rent, electricity, maintenance of the headquarters, tourist information centers, travel costs, depreciation, communication costs, etc.).
Profit & Loss Statement | ACTUAL 2022 | ACTUAL 2023 |
REVENUE | 25,280,912 | 30,915,793 |
of which sales and other revenue | 2,077,509 | 2,368,746 |
of which subsidies | 596,000 | 652,000 |
of which local taxes | - | - |
of which funds from the funding agreement | 22,000,000 | 23,883,268 |
of which funds from special funding | 607,403 | 4,011,779 |
abzügl. passive Rechnungsabgrenzung | - | - |
MARKETING COSTS | 13,206,136 | 13,715,485 |
COST OF SALES | 63,490 | 469,211 |
PERSONNEL COSTS | 10,141,231 | 11,744,187 |
DEPRECIATION AND MINOR-VALUE ASSETS | 1,284,084 | 1,382,671 |
MATERIAL COSTS | 2,109,351 | 2,454,963 |
OPERATING RESULTS | -1,456,676 | 1,198,784 |
FINANCIAL RESULTS/TAXES/RELEASE/TRANSFER TO PENSION RESERVES | 1,456,676 | -1,198,784 |
ANNUAL RESULT | 0 | 0 |
Personell |
|
|
Number of employees (headcount) | 140 | 143 |
Female : Male (headcount) | 100:40 | 104:39 |
Full-time equivalent | 124.38 | 125.55 |
Part-time share (total) | 30.71% | 33.57% |
| Ratio of females : males in management positions (%) | 35:65 | 37:63 |
Statement of Financial Position (in €) |
|
|
Fixed assets | 6,324,766.90 | 5,063,981.14 |
Current assets | 10,879,403.86 | 9,452,624.28 |
Prepaid expenses and accrued income | 426,434.77 | 357,628.88 |
TOTAL ASSETS | 17,630,605.53 | 14,874,234.30 |
Equity | 2,736,757.04 | 3,935,540.95 |
Loan capital | 6,494,280.04 | 6,520,125.86 |
Deferred income and accrued expenses | 8,399,568.45 | 4,418,567.49 |
| TOTAL LIABILITIES | 17,630,605.53 | 14,874,234.30 |