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Get me out, Freud!

With the "Get me out, Freud!” campaign, the Vienna Tourist Board embraced the phenomenon of augmented reality, the development of which increased significantly as a result of the pandemic.

In cooperation with the Sigmund Freud Museum, an avatar of the Father of Psychoanalysis was sent into the metaverse where he sought conversation with other users. His suggestion? To take a break from the online world – and come to the real Vienna. The campaign was supported by PR in the US, Great Britain, Germany and Austria.

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