Schönbrunn Palace in the morning sun

Brand Management

The Brand Management department is responsible for the strategic and operational management of the Vienna brand.

The Brand Management department is responsible for the strategic and operational management of the Vienna brand and creates brand experiences along the various contact points of the customer journey. This includes worldwide brand communication in the form of branding, campaigns, events or digital marketing as well as the production of advertising material, image and video material.

Claudia Wieland Claudia Wieland

Director

Lukas Merl Lukas Merl

Deputy Director

Patrick Hilz Patrick Hilz

Brand Management & Consulting
Tel. +43 1 211 14-132

The teams of Brand Management

Sydney opera with projections of Vienna Pictures

Brand Communication

The team communicates the Vienna brand to the world, anchors it in the minds of the target group and thus inspires potential guests for a trip to Vienna. Be ...
Color Management Set

Brand Production

The team is responsible for the planning and production of image and video material as well as for handling the print production, graphic implementation and ...
Sydney opera with projections of Vienna Pictures

Brand Communication

The team communicates the Vienna brand to the world, anchors it in the minds ...
Color Management Set

Brand Production

The team is responsible for the planning and production of image and video ...