The interactive B2B event series "The City of Vision" briefed international media and travel industry representatives on the Vienna Tourist Board’s upcoming theme for 2023, which celebrates the 150th anniversary of the Vienna World's Fair.
Between October 19 and November 23 2022, the Vienna Tourist Board raised awareness of its annual theme for 2023 of “Vision & New Beginnings – 150 Years of the Vienna World's Fair” as part of its B2B event series in Milan, Paris, Madrid, Zurich, Munich, London, Washington D.C. and Chicago. In the series, Vienna was presented to international media representatives and contacts from the travel and mobility industry as an innovative, modern and forward-looking city whose journey towards becoming a true world capital was shaped considerably by the Vienna World's Fair in 1873.
It is precisely this inventive spirit that the Vienna Tourist Board was looking to rekindle. At the events, the respected future researcher Andreas Reiter took guests on a journey into an imaginary city of the future, which they were then invited to map out themselves using a multimedia application.
Participants were asked to consider six questions on a range of topics including traffic, art, tourism and public spaces with the support of a purpose-built decision tool app, which draws on a pool of AI-generated images. Each question had three or four possible answers. Based on the responses given, the visuals were merged before the final result is presented: an animated version of the city of the future that the participants have just designed and created in real time using artificial intelligence. Given the range of locations, demographics and possible participant responses, the app was expected to give rise to a wide variety of visions.
A handful of impressions from the events in the various markets, as well as some visions for the future of each city, can be seen below.