ECM Benchmarking Report 2019-2020
European Cities Marketing (ECM), the leading network of city tourism organisations in Europe, launched the 16th edition of the “European Cities Marketing Benchmarking Report” end of November. The European Cities Marketing Benchmarking Report is the main information source for city tourism statistics today. The report - produced by the ECM Editorial Board led by the Vienna Tourist Board in collaboration with MODUL University Vienna - includes the latest figures about the performance of European cities in 2019 and illustrates the main trends in city tourism of 119 European cities between 2015 and 2019.
With more than 100 pages of tables, graphs and experts‘ market reviews the report presents major developments concerning bednights (total and international), bed capacities and growth rates of European cities before the outbreak of global COVID-19 pandemic. In addition, the report includes detailed information about the performance of the top 9 European source markets.
Over the past five years, bednights in the ECM report’s cities have been increasing at a faster rate than those of EU 28 nations, which demonstrates the importance of city tourism. The growth rate for the ECM report‘s cities between 2015 and 2019 (Index Development) was 18.1%, while for EU 28 nations the growth in the same period was 13.7%. Further, the report provides insights into the tourism density of cities (relation bednights – inhabitants) including detailed densities according to the different seasons. Since the 13th edition, the report features also information about bed occupancies.
The European Cities Marketing Benchmarking Report can be purchased in different versions. The light package including the report only costs € 490. The professional package including the report and full data file costs € 990. The report (in English) can be purchased following this link. For all ECM members the report is available free of charge.
For further information, please contact directly the ECM Head Office or visit their website:
Tel: +33 380 56 02 04