Presentation of The City of Vision at the B2B Highlight Event in Milan

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B2B Event Series on Annual Theme for 2023

The interactive B2B event series "The City of Vision" briefed international media and travel industry representatives on the Vienna Tourist Board’s upcoming theme for 2023, which celebrates the 150th anniversary of the Vienna World's Fair.

Between October 19 and November 23 2022, the Vienna Tourist Board raised awareness of its annual theme for 2023 of “Vision & New Beginnings – 150 Years of the Vienna World's Fair” as part of its B2B event series in Milan, Paris, Madrid, Zurich, Munich, London, Washington D.C. and Chicago. In the series, Vienna was presented to international media representatives and contacts from the travel and mobility industry as an innovative, modern and forward-looking city whose journey towards becoming a true world capital was shaped considerably by the Vienna World's Fair in 1873.

It is precisely this inventive spirit that the Vienna Tourist Board was looking to rekindle. At the events, the respected future researcher Andreas Reiter took guests on a journey into an imaginary city of the future, which they were then invited to map out themselves using a multimedia application.

Participants were asked to consider six questions on a range of topics including traffic, art, tourism and public spaces with the support of a purpose-built decision tool app, which draws on a pool of AI-generated images. Each question had three or four possible answers. Based on the responses given, the visuals were merged before the final result is presented: an animated version of the city of the future that the participants have just designed and created in real time using artificial intelligence. Given the range of locations, demographics and possible participant responses, the app was expected to give rise to a wide variety of visions.

A handful of impressions from the events in the various markets, as well as some visions for the future of each city, can be seen below.

All information on the annual theme 2023 can be found on our B2B landing page.

Case Video

Case Video B2B Highlight Events 2022

Event highlights

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18 pictures
Animation of a city of the future by Milan
City of the future in Milan – © WienTourismus
Decision Tool Application
Decision Tool App – © Gisella Motta
Presentation of The City of Vision at the B2B Highlight Event in Milan
Presentation of the annual theme 2023 – © Gisella Motta
Group picture The City of Vision Milan
(L-R) Andreas Reiter (future researcher), Isabella Rauter (Vienna Tourist Board), Ingrid Friz Frizberg (Vienna Tourist Board), Herwig Kolzer (Austrian National Tourist Office), Bianca Bellora Durán (Vienna Tourist Board) – © Gisella Motta
Animation of a city of the future by London
City of the future in London – © WienTourismus
Presentation The City of Vision in London
Presentation of the Vienna-highlights 2023 in London – © WienTourismus
Animation of a city of the future by Zürich
City of the future in Zurich – © WienTourismus
Presentation of The City of Vision at the B2B Highlight Event in Zürich
Presentation of the annual theme 2023 in Zurich – © Sina Minor
Animation of a city of the future by Washington DC
City of the future in Washington DC – © WienTourismus
Presentation of The City of Vision at the B2B Highlight Event in Washington DC
Presentation of the annual theme 2023 in Washington DC – © Österreich Werbung
Animation of a city of the future by Chicago
City of the future in Chicago – © WienTourismus
Presentation of The City of Vision at the B2B Highlight Event in Chicago
The City of Vision event in Chicago – © Österreich Werbung
Animation of a city of the future by Paris
City of the future in Paris – © WienTourismus
Group picture with WTV employees at B2B Highlight Event Paris
(L-R) Andreas Reiter (future researcher), Bianca Bellora Durán (Vienna Tourist Board), Marina Knittel (Vienna Tourist Board), Ingrid Friz Frizberg (Vienna Tourist Board), Sabine Bellil (Vienna Tourist Board), Christian Woronka (Vienna Tourist Board) Carmen Breuss (Austrian National Tourist Office), Nikolaus Gräser (Vienna Tourist Board) – © Alexandre Nestora
Presentation of The City of Vision at the B2B Highlight Event in Paris
Presentation of the annual theme 2023 in Paris – © Alexandre Nestora
Animation of a city of the future by Madrid
City of the future in Madrid – © WienTourismus
Group picture with WTV employees at B2B Highlight Event Madrid
(L-R) Ingrid Friz Frizberg (Vienna Tourist Board), Bianca Bellora Durán (Vienna Tourist Board), Sabine Bellil (Vienna Tourist Board), Andreas Reiter (future researcher), Nikolaus Gräser (Vienna Tourist Board) – © Juan Pelegrin
Presentation of The City of Vision at the B2B Highlight Event in Zürich
Presentation of Vienna´s highlights in 2023 in Madrid – © Juan Pelegrin
City of the future in Milan – © WienTourismus
Decision Tool App – © Gisella Motta
Presentation of the annual theme 2023 – © Gisella Motta
(L-R) Andreas Reiter (future researcher), Isabella Rauter (Vienna Tourist Board), Ingrid Friz Frizberg (Vienna Tourist Board), Herwig Kolzer (Austrian National Tourist Office), Bianca Bellora Durán (Vienna Tourist Board) – © Gisella Motta
City of the future in London – © WienTourismus
Presentation of the Vienna-highlights 2023 in London – © WienTourismus
City of the future in Zurich – © WienTourismus
Presentation of the annual theme 2023 in Zurich – © Sina Minor
City of the future in Washington DC – © WienTourismus
Presentation of the annual theme 2023 in Washington DC – © Österreich Werbung
City of the future in Chicago – © WienTourismus
The City of Vision event in Chicago – © Österreich Werbung
City of the future in Paris – © WienTourismus
(L-R) Andreas Reiter (future researcher), Bianca Bellora Durán (Vienna Tourist Board), Marina Knittel (Vienna Tourist Board), Ingrid Friz Frizberg (Vienna Tourist Board), Sabine Bellil (Vienna Tourist Board), Christian Woronka (Vienna Tourist Board) Carmen Breuss (Austrian National Tourist Office), Nikolaus Gräser (Vienna Tourist Board) – © Alexandre Nestora
Presentation of the annual theme 2023 in Paris – © Alexandre Nestora
City of the future in Madrid – © WienTourismus
(L-R) Ingrid Friz Frizberg (Vienna Tourist Board), Bianca Bellora Durán (Vienna Tourist Board), Sabine Bellil (Vienna Tourist Board), Andreas Reiter (future researcher), Nikolaus Gräser (Vienna Tourist Board) – © Juan Pelegrin
Presentation of Vienna´s highlights in 2023 in Madrid – © Juan Pelegrin

Event dates:

  • Milan: 19.10.2022
  • London: 02.11.2022
  • Zurich: 07.11.2022
  • Washington D.C.: 16.11.2022
  • Chicago: 17.11.2022
  • Paris: 21.11.2022
  • Madrid: 23.11.2022
  • Munich: 30.11.2022

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