Like no other city in the world, Vienna is synonymous with the high art of enjoyment, art and artisanship. The Vienna Tourist Board has now upped the marketing ante with a new image video showcasing the aspects of the city that will appeal specifically to international luxury travelers. 

High-End Positioning

The Vienna Tourist Board first started making a concerted effort to target the international luxury segment in 2011 with a range of activities tailored to selected international markets, as well as through workshops designed to keep partners in incoming markets up to speed on all the latest developments and to leverage synergies. Many of Vienna’s top purveyors of luxury goods and experiences appear in the new video. The illustrious locations featured include the Vienna State Opera, the Kunsthistorisches Museum Vienna, Hotel Sacher and the Spanish Riding School. 

Vienna’s focus on the luxury travel segment recently earned it formal recognition – with the Most Desirable Destination 2021 award from luxury travel network Traveller Made®. The Austrian capital saw off stiff competition from Zurich, Japan, New Zealand, South Korea and Australia en route to picking up the coveted title in the Preferred Destination category. 

Vienna – A luxurious journey.

Agency: seite zwei 
Creative and art director: Stefan Mayer 
Art director: Marcus Zoller 
Film production: Kaiserschnitt GmbH 
Director: Gabriel Hyden 
Music and sound design: un.studios

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Contact

Vienna Tourist Board
Helena Hartlauer
Media Relations
Tel. (+ 43 1) 211 14-364
helena.hartlauer@vienna.info