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Vienna Media News 10/2018 A bird’s-eye view of Vienna

Fritzi and Bruno, one kitted out with a 360° camera and the other a 16:9 format camera on its back, took to the skies on behalf of the Vienna Tourist Board in October 2017, taking off from the top of the Danube Tower and a hot air balloon launched from the grounds of Palais Schwarzenberg. And as the weather did not always play along during filming, their colleagues Darshan and Victor picked up where they left off and finished the job in spring 2018. The eagles circled above the city capturing bird’s-eye views in stunning 4k – production company Red Bull Media gave the Vienna Tourist Board campaign wings. The project was a world first – never before had eagles wearing 360° cameras been used to capture footage of a major city:

“You can only really appreciate the sheer scale of Vienna’s beauty from above: we want this unusual video to turn people all over the world into Vienna fans and inspire them to come to the city,” explained Director of Tourism Norbert Kettner. It goes without saying that all the necessary animal welfare clearances were obtained before starting the project and none of the eagles – wearing light weight cameras – came to any harm during filming.

In addition to experiencing the flight of the eagles, potential visitors can also use their VR headsets to experience the Summer Night’s Concert by the Vienna Philharmonic in stunning detail or immerse themselves in the Rhythm of Vienna in another video.

Video “Vienna from an eagle's eye view”

Making of video (16:9 format)

Copyright: a Red Bull Media House production on behalf of the Vienna Tourist Board.

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Vienna Tourist Board
Helena Hartlauer
Media Relations
Tel. (+ 43 1) 211 14-364