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Vienna Media News 04/2017 2017 Life Ball

‘Recognize the Danger’ and ‘Know your Status’ are the unapologetically serious key messages at the Life Ball which will take place inside Vienna’s Neo-Gothic Rathaus on June 10 this year. Around 54% of HIV-positive people do not know that they have been infected. Early treatment helps to dramatically reduce the risk of passing on the virus. The Life Ball organizers want people to be aware of their immune status, in the same way that they know their blood group.

Outré and glamorous styling is de rigueur for guests at the Life Ball. Creative inspiration comes courtesy of the Life Bible which brings the topic of ‘Recognize the Danger’ to life in photos. This year the focus is on the zeitgeist of the 1920s and 1930s, which the German painter Otto Dix captured so successfully in his portraits of bourgeois early-20th century society.

For the first time ever the 2017 Life Ball will feature the Life Ball Junior in addition to the Life Celebration Concert charity event. In cooperation with the Austrian Federal Ministry of Education and the Vienna Board of Education young people aged 13-18 will be given the opportunity to find out more about the health issues surrounding HIV and AIDS.

Since the inaugural event back in 1993 the Life Ball has campaigned tirelessly to destigmatize HIV and AIDS, and draw attention to a host of other social injustices. The EUR 2.3 million raised at the 23rd Life Ball in 2015 went towards various local and global HIV and AIDS projects. National and international projects continued to receive funding and support in 2016 despite the event not taking place that year.

Contact:

Vienna Tourist Board
Helena Hartlauer
Media Relations UK, USA, Canada, Australia
Tel. (+ 43 1) 211 14-364

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