Held over the course of a weekend in mid-April, The Monocle Quality of Life Conference promises stimulating discussions, inspiring conversation and the very best in Viennese hospitality. The Vienna event is the second in the series, following a successful premiere in Lisbon in 2015. An ongoing cooperation between the Vienna Tourist Board and Monocle was instrumental in bringing the 2016 edition to the Austrian capital. “Our cooperation with Monocle has enabled us to directly reach out to a highly-educated target group comprising travel enthusiasts with significant disposable income, and convince them of Vienna’s charms. In this respect you could say that Vienna as a premium destination and Monocle as a strong international brand were made for each other,” explained VTB Managing Director Norbert Kettner.
Held at Palais Ferstel, this year’s conference is devoted to the topic of Making Better Cities. Keynote speakers from Austria and abroad will hold a range of talks covering everything from healthy architecture and the future of communications to the latest mobility trends. Tickets for the event are priced at EUR 1,850.
Monocle is one of the world’s most influential travel, business, politics, lifestyle and design journals. In addition to the magazine, the media specialists also run a radio channel, cafés and a book publishing imprint. In its 2015 Quality of Life Survey Monocle awarded Vienna second place after Tokyo in its ranking of the world’s most liveable cities. In February 2016 Vienna Tourist Board Managing Director Norbert Kettner and Monocle editor-in-chief Tyler Brûlé presented a 40-page Vienna City Survey to an international audience in Tokyo. The new Vienna guide will be published in April 2016 as part of the Monocle Travel Guide series.