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Colorful tiles on the roof of St. Stephen's Cathedral in Vienna

Vienna Media News 04/2016 Viennese fashion stores with a difference

Avant-garde fashionistas from Vienna and further afield have been seeking out Myung Il Saba-Song in the second district for years. The cool concept store Song,on Praterstrasse, brings together cult labels such as Walter Van Beirendonck, Dries Van Noten, Balenciaga Edition, and AF Vandevorst, as well as fashion by selected Austrian designers like Bradaric Ohmae. The store also carries selected fragrance and interior labels, while the adjacent Galerie SongSong hosts art exhibitions.

Eigensinnig is the name of a concept store on Sankt-Ulrichs-Platz, located in a charming cobbled square in the seventh district. The owners Toni Tramezzini and Stefanie Hofer approach fashion as wearable art for creatives, alternative thinkers and visionaries. Collections from designers such as Hannibal, Daniel Andresen and Biek Verstappen line the racks in impressive displays beneath historic vaulted ceilings. The focus of the labels are on individual handcraftsmanship.

In a pair of locations, in the first and fourth districts, Wolfensson carries more than 60 international fashion labels for men and women, all of which are hallmarked by high-quality workmanship and avant garde sophistication. Highlights include Boris Bidjan Saberi from Barcelona, Julius_7 from Tokyo and A1923 Augusta from Italy. A number of the products on offer in these understated boutiques are produced in small studios.

Kaufhaus Wall on Westbahnstrasse, in the seventh district, pioneers the strong Viennese tradition of giving stores an additional function. In addition to a new haircut, patrons can pick up lots of interesting brands such as the latest collections by Austrian designer Claudia Brandmair and avant garde labels Barbara i Gongini and Esther Perbandt, unusual footwear by Trippen, attractive headwear from Goorin Brothers and a fine selection of photo and art books.


Vienna Tourist Board
Helena Hartlauer
Media Relations UK, USA, Canada, Australia
Tel. (+ 43 1) 211 14-364

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