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Vienna Media News 7/2013 Bike stores in Vienna

The store shared by Eva Blut and Stilrad in the first district is a highly stylish affair. Eva Blut, an internationally acclaimed Viennese designer, creates attractive practical bags and accessories not just for cyclists, while Stilrad of Germany is a byword for slick cycles. Located in a mansion house in the historic city center, the retail space also carries a full range of accessories from bike jeans to iPhone cradles. Radlager in the fourth district has a distinctly cool interior. It is the place for classic vintage bicycles that have been lovingly restored with painstaking attention to detail. Many of the chic retro models on sale come from Italy. The selection process is sweetened by fine snacks, Italian espresso and first-rate professional advice.

In design terms, things are slightly more minimalist at Reanimated Bikes in the seventh district, where breathing new life into old bikes is the order of the day. Out-of-commission "zombie bikes" are stripped down by the owners and various sheltered workshops before being kitted out with new parts and sent back out onto the roads. The store with adjacent workshop could be seen as making something of a statement about today's throwaway society. A short distance away in Westbahnstrasse, the super chic Elektrobiker stocks various big names, as well as a selection of e-bikes from its own workshops. The elegant two-wheelers are customized according to the buyers' specifications before being shipped abroad. Careful use of resources is a major priority at this e-bike specialist's workshops, where cyclists can recharge their batteries using green power from the grid.

Austria's first Dutch bicycle shop opened in the capital a short time ago. Perfect for everyday use, the functional and unfussy bikes are available from Stadtradler, which also offers bicycle maintenance and a full range of accessories at a hip store just behind the Karlskirche church. The owner, a native of the Netherlands, has been pedaling his trusty Dutch bike through the capital's streets for two decades. Viennese label Bikesexual provides an unusual contribution to the world of upcycling. It transforms defunct bicycle parts into sex toys, jewelry and accessories, and even gives amateurs the chance to try their hand at trash design in regular workshops.

Gebrüder Stitch has been creating special jeans for the burgeoning biker market for a number of years now. The intelligent Velostitch bicycle jeans from the Viennese tailors feature integrated magnets that make the legs tighter when riding, a high waistline to protect the lower back, and a smooth interior seam to reduce saddle friction. The Vienna Cycle Chic website (http://viennacyclechic.at) regularly uploads new photos of cyclists in the city, documenting everyday life on two wheels in the Austrian capital.

Contact:

Vienna Tourist Board
Helena Hartlauer
Media Relations UK, USA, Canada, Australia
Tel. (+ 43 1) 211 14-364

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