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Colorful tiles on the roof of St. Stephen's Cathedral in Vienna

Vienna Media News 11/2012 New luxury shopping in the heart of Vienna

Most of the international labels and flagship stores in the first district are concentrated around what is known locally as the Golden U, made up of the streets Kärntner Strasse, Graben and Kohlmarkt . Chanel, Gucci, Burberry, Armani, Akris, Hermès and Swarovski are just some of the exclusive brands to have opened stores here in recent years. This shopper's paradise will be joined by the so called Golden Quarter at the end of 2012.

A complex of historic, heritage-listed buildings linking streets Tuchlauben, Bognergasse and Am Hof is currently undergoing refurbishments ahead of its rebirth as an upscale shopping center. Emporio Armani, Miu Miu and Europe's second largest Louis Vuitton flagship store will all open at the Golden Quarter in time for Christmas 2012. By the time the development is officially handed over in the first quarter of 2014 it will already be home to a full range of leading international brands including Brioni, Church, 7 For All Mankind, Prada and a new Louis Vuitton flagship store (opens already in November 2012), where ultimately exclusive Louis Vuitton jewellery collections will be available. Only the Louis Vuitton store in Paris hosts the brand's jewellery collections, besides Vienna.

The shops will share the space with offices and apartments, as well as a luxury hotel with 143 beds (Park Hyatt, planned opening 2014).

Golden Quarter

Seitzergasse 2-4, Tuchlauben 3, 7a+7, 1010 Vienna


Vienna Tourist Board
Verena Hable
Media Relations Japan, China, India, Russia & U.A.E
Tel. (+ 43 1) 211 14-363



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