Aptly for a city located at the heart of Europe, Vienna has a rich tradition as a creative center. The Austrian capital around 1900 was the birthplace of the modern era - this was a golden age in literature, applied arts, architecture, science, and music. Fin de siècle Vienna witnessed a proliferation of buildings and works of art that continue to shape the feel of the city to this day. Every year millions of visitors to the capital come into contact with objects from this period in the city's museums, galleries and antique stores. Many of them dream of taking a piece of Vienna home with them that represents everything that makes this city so special: its unique blend of imperial charm and a dynamic, young creative scene.
Surprisingly, for a city as creative as Vienna this aspect of the capital has been virtually overlooked when it comes to the range of souvenirs available. European Home Run aims to introduce a 21st century take on the souvenir which incorporates Vienna's contemporary side as a creative city, as seen through other Europeans' eyes. Six product designers from six different European nations have been invited to capture their view of Vienna from the outside in a three-dimensional design for the Vienna souvenir competition. This challenging task has been taken up a group of acclaimed, up-and-coming designers who have already made people sit up and take notice on the international stage: Germany's Ding 3000, Switzerland's Big Game, France's Ionna Vautrin, Italy's Studio Formafantasma, Spain's Hector Serrano and the United Kingdom's PearsonLloyd. The projects will be judged at travel industry events in the six countries with the support of an international jury - comprising experts such as International Herald Tribune journalist Alice Rawsthorn, and Galit Garon, director of the Holon Design Museum - before the winner is revealed at the Vienna Tourist Board tourism conference in late October. Austrian Airlines is the official carrier of the European Home Run design competition.