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Vienna Media News 04/2012 Coffee capital

Organized by the Speciality Coffee Association of Europe (SCAE), this event will take place in Vienna for the first time in 2012, following previous installments in London and Bogota. SCAE World of Coffee is highly regarded as a major international get-together for leading international coffee industry professionals, and with this year's meet expected to attract 12,000 visitors from more than 50 countries worldwide, it's easy to see why. The highlight of the three day event is the World Barista Championship which will play out in four different disciplines. Leading baristas from 50 different countries will present their very own coffee creations to the jury as they battle for the world title.

Thanks to its legendary coffeehouse culture, the Austrian capital is the ideal location for the world's largest coffee industry event - after all, Vienna without coffee would be like a Viennese mélange without the milk foam. The first coffeehouse opened its doors in the capital in the 17th century. Today there are around 800 coffee houses in Vienna, and that's not including the countless café bars, café restaurants, and smaller bistro cafés with standing room only. Viennese coffeehouse culture was included in the national UNESCO list of intangible cultural assets in 2011.

SCAE World of Coffee Vienna

June 13-15, 2012

Wiener Messegelände, Messeplatz 1, 1020 Vienna
www.scae-events.com

Contact:

Vienna Tourist Board
Helena Hartlauer
Media Relations UK, USA, Canada, Australia
Tel. (+ 43 1) 211 14-364

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