A total of four million Vienna Cards have been sold since the ticket's introduction in 1995, making Austria's original visitor card the most popular, too. The decision to increase the price of the Vienna Card was taken as part of the Wiener Linien transport authority's new pricing structure. From May 1, 2012 the Vienna Card will cost EUR 19.90 (up from EUR 18.50).
The popular visitor passe-partout will still entitle holders to 72 hours' unlimited travel on the subway, bus and tram networks, and more than 210 discounts and concessions. All of Vienna's best-loved attractions, countless shops, leisure facilities, museums, concert halls, restaurants and cafés participate in the Vienna Card scheme. Cards can be obtained from any of the 800 participating vendors, which include virtually all of the city's hotels, the Wiener Linien website and ticketing offices, as well as countless travel agents in Austria and abroad. New partners in 2011 include Madame Tussauds at the Prater and the Third Man tours of Vienna's sewers.