Terra Madre – market of plenty

From October 13-15, 2011, farmers, cheesemakers and bakers will be offering a dizzying variety of products at the Terra Madre market at the Arcaded Courtyard inside City Hall. The broad selection of regional delicacies on offer ranges from tangy Bergkäse cheese from Vorarlberg, rare varieties of vegetable, and specialty products such as checker berry chocolates and the Gemischter Satz, a uniquely Viennese blended wine. For the first time this year the event will also be attended by producers from the neighboring Czech Republic, Germany, Hungary, Italy, Slovakia and Switzerland. All of the produce on sale adheres to strict quality criteria and has been certified by the Slow Food movement. A School of Taste in the staterooms of City Hall gives visitors the chance to sample various products, including saffron from the Wachau valley and unusual varieties of bread (a nominal charge applies). The producers themselves are at hand to give an insight into their growing methods and production techniques.

Hosted by Slow Food Wien and the City of Vienna, the inaugural Terra Madre event in 2009 attracted over 10,000 visitors. Slow Food is all about regional specialties, a back-to-basics approach to produce and, above all, superior quality food that simply tastes better. The Slow Food movement was founded by Carlo Petrini in Italy in 1989, and since then it has blossomed into an international eco-gastronomic non-profit organization. Its growing number of members are dedicated to rescuing local culinary traditions from falling into obscurity, raising awareness of where our food comes from, and drawing attention to the importance of flavor and taste. Terra Madre Austria is part of the global Slow Food network.

Terra Madre - Markt der Vielfalt

Oct 13-15, 2011, City Hall, 1st district,


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